IBC 2010 Barcelona?


IBC 2010
Originally uploaded by Jonathan Marks

IBC this year was interesting from a technology point of view, but disasterous from a logistics standpoint. The IBC has outgrown Amsterdam with a shortage of hotel rooms estimated to be in the region of 4000-6000 rooms. And the city has simply reacted to the situation by putting the prices up. The RAI is also going through a “makeover” but instead of gathering support for the make-over also put its (food) prices up and made parking sheer hell. IBC is back in Amsterdam next year to muddle through again, but in the mid-term definitely needs an exit strategy.

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