Webradio Success

I attended a radio marketing seminar at EBU Geneva last month and was very impressed by a campaign for webradio in Sweden. It basically involves offering listeners the chance to design their own radios and send the result to friends. Christian Rauch (photo below), Deputy Head of Marketing at Swedish Radio shared some fascinating stats…

• During their campaign, four webradios were designed by the public in Sweden every second!

• 30.000 radios designed first day of campaign, 68.000 first week

• Over 160.000 radios designed so far i.e. over 10 % of the target group has made one radio each.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: