Insights into Radio’s Hybrid Future 2011 on Vimeo

It hasn’t been an easy path for radio to go from analogue FM broadcasting to a digital future. But the arrival of new IP based platforms has forced a rethink – and I think the path forward is now much clearer. I think broadcasters should be thinking about how to integrate the notion of apps into their programme formats. At the European Broadcasting Union in Geneva, Switzerland they are developing practical proposals to show broadcasters the kind of content that can benefit from radios with screens. That is going to be important as the 2 trillion dollar car industry starts getting rid of the FM radio as a separate device in the dashboard. That is also important because radios with screens may be devices like tablets as well as discrete radios we know and love.